Welcome to our second Spotlight Feature, your chance to meet some enterprising folk who've successfully turned a hobby/passion into a business.
This month we're saying hello to Chloe... founder of Cheeky Suds
Tell us a bit about you and your businessHi, I am Chloe and I am the owner of Cheeky Suds which is a handmade novelty soaps, bath and beauty products company based in London. Although I live in London I am originally from Manchester – Northern lass!
All of my products are handmade by me and currently include novelty soaps, body scrubs, body butters, bath salts, foot soaks, bath creamers, bath melts, bath soufflés, and solid lotion/massage bars.
Most of my products are vegan friendly or can be made vegan upon request and nothing has been tested on animals. My soap products are made using a Sodium Lauryl Sulphate (SLS) - free soap base. SLS is known to irritate skin if used in large quantities. As Cheeky Suds products do not contain SLS, they are considered to be suitable for people with sensitive skin.
Novelty Transfer Soaps
How long have you been running your business?
I started the business in April 2011, purely as an online business, but I now also sell at Camden Lock Market in Camden, London and also offer children’s parties either in your home or at your chosen venue. Children enjoy being able to make natural lip balms, soaps and body treats for themselves.
Bath Bomb Cup Cakes
What inspired you to start creating your own Bath & Body Products?
I have three years’ experience working in sales and as a Recruitment Consultant and nearly eleven years’ experience working within Criminal Justice. My previous work experience was quite stressful and I decided that I wanted a total career change and also that I wanted to do something creative. This alongside my love of cosmetics led me to set up Cheeky Suds.
Chocolate Body Scrubs
What are the best bits about your business?
I get bored easily if I am not mentally stimulated or trying new challenges so I love the fact that there are so many different beauty products I can make and I can experiment with design, scents, textures and ingredients. It's also a great feeling when people say that my products both look good and work well for them. It's like baking a cake or cooking a good meal (I also love food so couldn't resist mentioning it) that people enjoy! It's good to know that my efforts are appreciated and it motivates me to keep doing more.
Selling at Camden Market allows me to meet lots of different people from all over the world and the other stall holders are nice too – it’s important to meet new people now that I am no longer in an office environment. I like having my own business as it enables me to be my own boss and that means I have full control over what I do and make all of my own decisions.
Lip Balms & Butters
What are your plans for the future?
I would like to continue to expand my product lines and reach even more people. I want Cheeky Suds to become a place where you can purchase products to suit all of your beauty needs. I also plan to do more craft fairs and deliver some workshops. In the future I would like to open a Cheeky Suds abroad, somewhere with sun, sea, sand, cocktails and maybe a few (hunky) masseurs to demonstrate how to use my products would be nice!
Whipped Shea Body Butter
What advice would you give to anyone considering starting up?
A couple of wise (and maybe a tad cheesy) quotes are 'You've got to be in to win it,' and 'You only get out what you put in.' I would say that you have to be prepared to work hard and never give up.
The first time I made a sale I was ecstatic and the feeling only gets better from there onwards. There will be times when you feel that it is difficult or you want to give up but you have to keep pushing through these barriers and keep going.
I think that if it is something you are passionate about and really want to do it you should go for it. There is no harm in trying and you never know how well you might do.
Watermelon Soap Lolly (Soapsicle!)
What’s been the most valuable resource for you and your business?
The most valuable resource for me has been the internet. I get the majority of my supplies online and a vast amount of my ideas, inspiration and tips come from there. Online soap making/beauty forums are excellent as I get to communicate with people from all over the world who do the same things as me. I have also received good advice from suppliers such as Bathbomb.biz and from various books.
Finally, can you tell us about Social Networking and your business?
I am involved in Social Networking on Twitter, Facebook, LinkedIn and blogging but I have to admit that since being busier I have not had as much time to keep up to date with it all (naughty naughty). But it is definitely worth working at as you get to meet great people whilst driving more traffic to your website. I think it is an essential tool for anyone that is serious about starting up their own business.
Thanks Chloe, it's been lovely to hear more about you and your business.
If you'd like to contact Chloe you will find her on
And over on her website www.cheekysuds.co.uk
For general (and free!) advice on Cosmetic Regulations, selling your products and sourcing ingredients why not pop over to www.bathbomb.biz